Lipton – Nihon Essence
Development of a new premium iced tea line inspired by Japanese culture, combining oriental authenticity, well-being, and contemporary packaging design.
Project Overview
Lipton Nihon Essence represents the essence of Japan translated into a light, balanced, and authentic iced tea. Inspired by the simplicity and harmony of Japanese culture, the proposal unites tradition and modernity in a refreshing and sophisticated product.
Identifying an opportunity to respond to the growing demand for Asian flavors and products associated with urban wellness, the project encompasses the design of 250ml cans, multi-pack packaging, advertising posters, and digital content for social media.
Flavor Range & Concept
The product line includes flavors inspired by Japanese tradition, where each variant translates a distinct aspect of Japanese culture and nature:
- Cherry Blossom: Japanese green tea with a delicate cherry blossom (Sakura) aroma.
- White Peach & Shiso: Refreshing infusion of shiso leaves with white peach.
- Matcha & Yuzu: Carbonated matcha green tea with a citrus touch of yuzu.
- Genmaicha & Ginger: Toasted rice green tea with lemon and Japanese ginger.
Packaging & Product Range
Design of 250ml slim cans and multi-pack packaging with floral illustrations and minimalist aesthetics.
Advertising & Campaign
Advertising posters, environment mockups, and social media communication.
