Life Expo – Apollo Edition
Visual identity and event branding for a major lifestyle and tattoo convention in Luxembourg, combining classical Greek mythology with contemporary tattoo aesthetics.
Project Overview
Life Expo — Apollo Edition is an event branding project inspired by Apollo, the Greek god of arts, beauty, and harmony. The concept fuses classical sculpture with modern tattoo art—tattooing classical marble statues to represent identity, transformation, and personal expression.
Held at LuxExpo The Box in Luxembourg (February 21–23, 2025), the project encompasses a full visual identity system: event logo, promotional posters, social media campaign, tri-fold brochures, venue wayfinding totems, entrance portal graphics, web design, and interactive visitor activations.
Objectives & Concept
"Arte que transcende o tempo" (Art that transcends time) — The main goal was to bridge classical mythology with contemporary tattoo culture, attracting a broad audience of tattoo aficionados and art enthusiasts.
Key interactive activation concepts include a tattoo dispenser gumball machine ("Need a tattoo? We got you"), an interactive wall for visitors to tattoo, and daily entrance skin stamps for event access.
Design Materials
Collection of design pieces and promotional materials showcasing various visual applications and creative solutions for the project.
Social Media Posts
Digital content created for social media platforms, designed to promote and engage the audience with the studio's work and aesthetic.
